How do sanitary ware companies deal with the "three reductions" dilemma?
2024 has entered April. According to information obtained from various channels, the home furnishing industry is currently facing many challenges and changes. In the context of intensifying market polarization, some traditional dealers and enterprises are facing the risk of being eliminated due to their inability to adapt to the new market environment, such as price wars, rising labor costs, and traffic difficulties. At the same time, the accompanying wave of "three reductions" has made things worse for enterprises and may become the last straw that crushes them. The so-called three reductions are: 1. Brand enterprise dealers reduce the number of brands they distribute. 2. Brand enterprise dealers reduce the number of stores or reduce the store area. 3. The number of dealers of brand companies is decreasing sharply.
How to face the three-minus problem? This is the time to test brand companies. Adjusting sales strategies based on market demand is an ongoing and critical process that aims to ensure that a company's sales activities are highly consistent with consumer needs. Here are some key steps that can help companies adjust their sales strategy according to market needs:
1. Market research and analysis: Conduct in-depth market research to understand current market trends, consumer preferences and competitor strategies.
2. Clarify market positioning and target customers: Based on market research results, determine the company's market positioning and clarify target customer groups.
3. Adjust product strategy: According to market demand, optimize product portfolio to ensure that products can meet the expectations of target customers.
4. Formulate a pricing strategy: Analyze costs, competitor pricing and target customers' paying ability, and formulate a reasonable pricing strategy. Consider discounts, promotions, and membership programs to attract customers and increase sales.
5. Optimize channel strategy: According to the shopping habits and preferences of target customers, select appropriate sales channels, such as online platforms, physical stores or partners, etc. Strengthen online and offline collaboration to provide convenient shopping experience and high-quality customer service.
6. Strengthen marketing promotion: Produce and disseminate valuable content, including articles, videos, pictures, etc., to attract and retain users, and enhance brand image and product awareness.
7. Establish a feedback mechanism: Establish customer feedback channels to collect customer opinions and suggestions on products and services. Regularly analyze customer feedback, evaluate the effectiveness of sales strategies, and make timely adjustments and optimizations.
The above seven steps can help companies better adjust sales strategies based on market demand and improve market competitiveness and customer satisfaction. At the same time, companies need to maintain keen market insights and continue to pay attention to changes in the bathroom market.
XIAMEN DELMEI SANITARY WARE CO., LTD.A factory that excels in the design, manufacturing, logistics, and after-sales service of shower heads ,kitchen faucet and basin faucet We are committed to becoming the world's leading OEM/ODM total solution provider, providing world-class qualified products, and committing to excellent customer service. To choose Delmei is to choose quality and trust.